Who we are
bFlex is your Go-To Bike Marketplace for a Greener World! Welcome to bFlex, where we're all about making biking the coolest way to get around Greece. Our story is a journey of innovation and passion for a cleaner, more sustainable world.
Our Mission
Our mission is simple – to make green mobility an easy and fun choice for everyone. Imagine a Greece where bikes rule the roads, reducing pollution and making life better for everyone. That's what we're working towards by connecting vendors with customers and providing the tech and support to make it happen...
Our Journey
2018 — Short-Term Rentals
It all began in 2018 with Bike & Roll, a small bike rental shop in Athens founded by Robbert, back when he was simply en...
2020 — Bike Subscriptions
In 2020, everything changed. Robbert had a realization: cycling wasn’t just for tourists — it could be a real solution t...
2023 — The First All-in-One Bicycle Marketplace in Greece
2023 marked a major milestone. We launched bflex, Greece’s first all-in-one bicycle marketplace. For the first time, peo...
Present — A Growing Ecosystem
Today, bflex partners with nearly 60 bike vendors across Greece, creating a vibrant network that spans cities, islands, ...
Meet Our Team
Why We Ride
At bflex, we believe that small changes in how we move can lead to big changes in how we live. Since day one, our mission has been about more than just bikes — it’s been about building a smarter, cleaner way forward.
We've prevented more than 150,000 kg of CO₂ from being released into the atmosphere. That's the equivalent of hundreds of cars taken off the road.
We've got a waiting list of over 1,000 eager folks who can't wait to join our green mobility revolution. It's proof that people want a cleaner way to get around and we're making it happen.
Join the Ride
We’re not just a platform. We’re a community of riders, vendors, and everyday people who believe that bikes go beyond just transportation — they’re freedom, connection, and a better way to experience the world around us. At bFlex there’s a place for everyone:
Become a Vendor
List your bikes, grow your business, and tap into a national network of riders.
Become an Affiliate
Share the bflex movement and earn as you spread the word.
Become a Franchisee
Launch your own bike business with a proven model and full support.
Become a Rider
Find your perfect ride, whenever and wherever you need it.
No matter how you join, you’re becoming part of something bigger: a cleaner, smarter, more flexible way to move.
What Sets Us Apart
Real Experience
We've been building in this space for years — we understand the needs of both sides of the marketplace, and we’re here to make things easier, smoother, and smarter for everyone.
All-in Support
From our intuitive fleet management software to our hands-on marketing help, we’re more than a service provider — we’re a partner in your success.
Rooted in Purpose
We’re not here just to grow a business. We’re here to help shape a more sustainable, flexible, and livable Greece — one ride at a time.
Need Help?
We’re here to support you every step of the way.