bFlex: Leading the Charge Toward Green Urban Mobility

At bFlex, we believe the future of urban mobility is clean, flexible, and accessible. We’re thrilled to share that our journey was recently featured by NewMoney, highlighting how we are transforming city transportation in Greece and beyond.

Founded in 2020 in Athens, bFlex started with just two bikes, a homemade website, and a bold mission: to free cities from transportation pollution. Today, our platform offers a full range of options — Lease, Rent, and Buy — across bicycles, e-bikes, e-scooters, and electric microcars. Whether you want to commute sustainably or explore the city, bFlex makes eco-friendly mobility easier than ever.

Our CEO and Founder, Robbert van der Meer, emphasized that Athens, like many major cities, faces heavy traffic congestion and high car ownership rates, leading to serious pollution issues. With affordable, modern alternatives, we aim to shift the way people move — replacing cars with greener, lighter options.

As the article explains, bFlex isn’t just about offering vehicles; it’s about reshaping habits, promoting sustainability, and building a cleaner future, one ride at a time.

Read more about our story on NewMoney.gr.